Understanding your analytics: what to look at first

Analytics can feel overwhelming. Start with four views.

Visitors over time

Look for trends, not single days. A steady rise means your content is compounding.

Top pages

These show what readers actually value. Write more like your best performers.

Sources

Search, social, direct and referral tell you where to invest your effort.

Realtime

Great after you publish or share a post: see who is reading right now and from where.